The world of esports has exploded, and so has marketing. Here’s everything you need to know about the newest form of ad agency: esports agencies.
Last year,Everything you need to know about esports agencies Articles a fifteen year old esports professional became a millionaire and the world’s first Fortnite champion. For many people who live outside the world of video games and esports, this came as a surprise. For those in the industry or for fans of the game or the tournament, this was hardly news. It was business as usual.The fact is that video games have become one of the world’s leading industries. Billions of dollars are spent and made creating and selling them, and millions more are made in the circuits of tournaments and matches that surround these games. In fact, someone playing professional Starcraft has the potential to make as much money as some professional athletes in more traditional games. The difference is that they hone their skills at a monitor instead of on the field.With the rising tide of esports and video game related content, companies have been struggling to find ad agencies and marketing companies that can actually create content for the industry. After all, for many people, esports is still seen as a niche market, despite the majority of people in North America identifying as gamers to some extent. Many traditional marketing teams simply do not understand the industry, and that means many esports businesses run the risk of putting out irrelevant material.Introducing the Esports AgencyAs the market changes and moves, however, there always comes a company or style of company to fill the gap. And in the instance of esports, that is the esports agency, a marketing or advertising firm that understands the world of video games and esports in a way that other agencies simply do not. They are the agencies who have already run campaigns with influencers on Twitch, not desperately Googling it before pitches. Esports agencies are pumping out campaigns that target the right demographics with content they crave, and they are bringing new levels of success to esports companies around the world.It’s true that many esports agencies don’t actually do video game or esports work exclusively, but then again, neither does any marketing or advertising agency. They will still do work for other clients and, along the way, bring new ideas and synergy into their work in esports. Many of the main tenants of marketing, after all, will apply to any and all industries. Ideas like good design, clean strategies, executable deliverables and data to drive every decision. Without these basic concepts, no agency will be able to keep up with the fast-paced world of agency life, much less the even faster world of esports.So why are esports companies turning to esports agencies? The answer is simple: they want great work from people that understand their industry. And if you are looking for something that will help your business grow and succeed, why wouldn’t you head to people with experience in doing exactly that? After all, with the right esports agency behind you, you can make a campaign that will drive results and help you reach new levels of success.